Digital Marketing Specialist

With a decade of hospitality management experience, I bring a ​unique perspective to digital marketing. My background allows ​me to create engaging and relatable content that resonates with ​audiences, enhancing brand connection and loyalty.

I hold an honours degree in Media & Communications Studies and ​Philosophy from Mary Immaculate College, where I received the ​faculty of Arts Award for excellence in Media. This blend of ​academic knowledge and professional experience empowers me ​to drive impactful results across digital platforms

At Hillwalk Tours, I leverage my hospitality expertise to craft ​compelling narratives and foster strong audience connections. I ​specialize in content creation, social media management, and ​various other marketing initiatives. My approach is rooted in a ​passion for storytelling and a commitment to delivering high-​quality content that aligns with brand values and enhances overall ​communication.

Hillwalk Tours

Hillwalk Tours is an Irish online company, specialising in self-guided hiking holidays in Ireland, the UK and Europe. Their core values are creating experiences that make people happy and promoting a positive work environment for their employees. Check out some examples of content I have created while working with Hillwalk Tours.

Communications

Below are examples of some of my communications projects for Hillwalk Tours. These demonstrate my ​ability to craft strategic messages that align with brand values and effectively engage target audiences.

Literary Landscapes

I have an interest in writing and have had multiple articles published on the Limerick Post, JOE.ie and Pundit Arena. Check out some of the articles I have published by clicking the headlines.

Life

Through

A Lens

I enjoy creating content on my personal social media platforms, capturing and sharing the essence of my hometown, Limerick, and the experiences and views it has to offer. I also enjoy documenting my travels, at home and abroad.

Final Year

Project

I was selected to create a documentary for my FYP at Mary Immaculate College. This documentary looks at the lives of three different combat sportsmen from Limerick City and what drives them in their chosen careers. This was a really enjoyable experience and allowed me to showcase minority sports and all they have to offer.

The Buttery

I volunteered to manage The Buttery’s Meta accounts, alongside my role as Evening Restaurant Manager. My content promoted brand awareness, increased online engagement and resulted in greater footfall at the restaurant.

The Curragower

I worked as General Manager at the Curragower for 5 years. My role included creating the company’s Instagram page to use as a marketing tool and increase brand awareness. I often liaised with the Head Chef to promote weekly specials and menu items.

Achievements

I was part of the marketing team that contributed to record-breaking sales at Hillwalk Tours in ​2023. The team is currently on track to exceed the company’s sale targets for 2024.

Winner of the Mary Immaculate College Faculty of Arts Special Award for highest results in Media Studies in 2022.

Nominated for 'Sportswriter of the Year' at the Irish Student Media Awards in 2019, based on written content I created during my work experience with JOE.ie.

Under my management, the team at the Curragower won 'Best Gastro Pub' in Limerick at

the Restaurant Association of Ireland Awards in 2014, 2016 & 2017.

Nominated by the customers of the Curragower for 'Best Social Media' at the Restaurant

Association of Ireland Awards in 2016 & 2017.

Email

peterguckian@gmail.com

@peterguckian

@peterguckian

Peter Guckian